"Gather round folks, we're reached the point of this brainstorm session ( aka "Ideation") where you put your favorite, best (or closest to the client's mission) ideas on a post-it note, then stick it on the wall in its proper category (or "bucket"). As the wall fills with post-its, ideas crackle and sparkle: just like the night sky on the Fourth of July!"...
..."Grab only the strongest ideas from the wall and further embellish it with your written description on how it will function in the real world. Afterward hand your write-up to the intrepid artist over there with a stack of paper in his marker stained hands. He'll turn your words into pictures that makes your idea come alive-- if he hasn't already produced a beautiful full-color illustration that he created when he overheard your impassioned discussion of your idea earlier in the day..."
